View to Citgo Sign


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660 Beacon Street

This iconic and storied landmark signage has dominated the Fenway skyline since 1940. An unlikely icon (it advertises a Venezuelan-owned oil corporation) its classic lines still delight Red Sox fans and tourists. Its formerly neon-lit marketing of petroleum represents a less energy-conscious, automobile-dominated period of America's cultural history. Technically innovative in the history of advertising signs, today the Citgo sign is illuminated with approximately 218,000 energy efficient LED lights that were installed in 2010.

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